What's going on in Retailing?!
Consistent brand management is required in order to target consumers better
Roland Berger sponsored organized by Informedia Polska 2nd Congress: "What's going on in retailing?!", which took place at Jan III Sobieski hotel on 8 - 9 June 2006. The Congress provided a forum for discussing the latest problems and aspects of retailing. The unique interactive formula was an excellent opportunity to learn about results of research and get ideas from leading specialists in manufacturing and distribution.
Regina Schmidt, our expert from Munich FMCG/Retail CC delivered the presentation " Competing beyond prices – successful strategies in FMCG industry and retail". Representatives of various industries discussed latest trends in sales and distribution of consumer goods, as well as regulations relevant for the sector of commerce. At the Congress, the directions of network retailing growth and the development of changes in the market structure were presented.
Regina Schmidt, our expert from Munich FMCG/Retail CC delivered the presentation " Competing beyond prices – successful strategies in FMCG industry and retail". Representatives of various industries discussed latest trends in sales and distribution of consumer goods, as well as regulations relevant for the sector of commerce. At the Congress, the directions of network retailing growth and the development of changes in the market structure were presented.
