Business Breakfast – "Discounters in Poland: how to turn a threat into an opportunity?"
On the 23rd of October we organized a Business Breakfast concerning the situation of discounters in Poland. The conference was an answer to increasingly noticeable trends on the domestic market.
The discount format in Polish retail has become a market fact. However, further development of the format is still ahead of us. On one hand it offers FMCG manufacturers an opportunity to reach new market segments, on the other hand it leads to major price pressures on the consumer goods market. It also promotes private label products that start competing with branded goods more and more, also due to the fact that the market's perception of private label is improving. A private label premiumization can also be observed which further increases their competition with branded products.
Additionally, the Polish retail market has been recently experiencing polarization – premium and low-end segments have been growing at the expense of the mainstream market. The expected crisis can further magnify this effect by speeding up the discount segment growth.
Is this a threat to FMCG manufacturers? Or is it an opportunity? What lessons can be learnt from other markets? How to adjust your strategy in order to maximize value to a manufacturer in light of these changes?
The above questions were addressed during our Business Breakfast. It was also an opportunity for exchanging thoughts between the FMCG industry top representatives and our experts.
The discount format in Polish retail has become a market fact. However, further development of the format is still ahead of us. On one hand it offers FMCG manufacturers an opportunity to reach new market segments, on the other hand it leads to major price pressures on the consumer goods market. It also promotes private label products that start competing with branded goods more and more, also due to the fact that the market's perception of private label is improving. A private label premiumization can also be observed which further increases their competition with branded products.
Additionally, the Polish retail market has been recently experiencing polarization – premium and low-end segments have been growing at the expense of the mainstream market. The expected crisis can further magnify this effect by speeding up the discount segment growth.
Is this a threat to FMCG manufacturers? Or is it an opportunity? What lessons can be learnt from other markets? How to adjust your strategy in order to maximize value to a manufacturer in light of these changes?
The above questions were addressed during our Business Breakfast. It was also an opportunity for exchanging thoughts between the FMCG industry top representatives and our experts.
